Lenticular Printing FAQ

What is lenticular and what does the name mean?

Lenticular images are digital files that have been specially prepared and then printed onto a lens material. This material is a special plastic made up of lenticules, hence the name lenticular printing. The image, viewed through the lenticules, appears to move as it is turned creating dramatic animation or depth.

What are the minimum/maximum order quantities?

Our minimum order is 500 units. You will find that the price drops significantly starting at about 5,000 units. No job is too big. We can produce 10,000,000 units if required!

What does it cost?

The best way to get a quote is to call us and let us know the size and quantity of the project you are considering. What's in the image (even the number of frames) does not affect the price. Call us and we'll get you a quick and accurate quote.

What are the minimum and maximum sizes?

The smallest size (that will look good) is about 45 mm square. If a lenticular is smaller than that, small lines will begin to break up under the lens. The biggest size we can produce is just smaller than A1.

What do I need to provide for source art?

This part is easy. All we need from the client are digital files. If it's a two-frame (flip) we need two digital files. If it's a three frame, we need three digital files, and so on. Think of a lenticular like an automatic "flip book". Whether the pages contain pictures, text or drawings, it doesn't matter.

If you want us to produce a 3D lenticular, all we need is a Photoshop file that has all of the elements of the image on separate layers.

All files should be in Mac or PC format and resolution should be at least 300 dpi.
Please include a 3 mm bleed. For 3D images, please include a 25mm bleed left and right and 3 mm bleed top and bottom.

How long does it take to produce a project?

About 2 weeks from the time we receive your artwork to the time we deliver your product.

What is the maximum number of frames that can be featured in a lenticular?

The answer to this question varies from project to project and depends on what it is you're trying to convey with your image. That said, we believe that you should use the least amount of images possible while still showing what you want to show.
We recommend somewhere between 3 and 12.

Does it matter if I want the animation to happen when the card is moved left/right or up/down?

Yes. Lenticular animates better up and down better than it does left/right. The only time it should be necessary to do a left/right animating image is if the lenticular is stable and people are walking by it. If this is a necessity for your project, you will likely want to limit your image to no more than three frames.

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